The affiliate marketing concept is simple. It consists of directing segmented traffic to the product or offer we are promoting and receiving a commission for our efforts.
However, there are numerous pitfalls to avoid, and several advantages to be exploited.
Here are our 10 tips that will help you in creating your affiliate site.
10 Tips on Affiliate Marketing to your Website:
1.- Choose the right network
Not all affiliate networks are created equally, some have a good reputation and others not so good.
You imagine yourself doing a hard job to position your blog and then not receiving the commissions you legitimately earned.
It is imperative to investigate beforehand which affiliate networks work well.
One of the ways to do this research is to look at sites where these networks are reviewed, see if they pay, customer service, feedback, etc.
The older and more stable you are, the more reliable you are going to be compared to a newer or smaller network.
Note: There is a suspicion that some networks spy on their most successful affiliates, then drop the offer and promote it themselves with the methods of this affiliate. This is certainly not proven.
Suggested Read: 7 Affiliate Marketing Mistakes one Should Avoid
2.- Choose your niche
If we are going to dedicate ourselves to affiliate marketing, the selection of the niche in which we are going to work is one of the most important phases. It can literally mean the difference between success and failure.
Many new affiliates make the mistake of signing up with numerous networks and trying to promote large amounts of products in different verticals.
This translates into a lack of authority on an issue. The website becomes a supermarket of products and a specialist in none.
Instead, you must select a single niche, and focus all your energy on it. Become a trusted authority on that topic.
You should also evaluate the difficulty of the niche and compare it with your experience in affiliate marketing.
Do I have enough experience to compete in the weight loss niches or in others that are super competitive?
Or should I focus on a slightly less competitive niche at this point?
When choosing a niche you should pay attention to what times of the year people buy those products.
Many niches can have huge amounts of traffic at certain times of the year, but little traffic at other times.
3.- Tracking everything
Setting each link to a unique tracking ID will allow you to see exactly which pages on your site are being converted.
With this information, you can analyze what’s working, which pages are successful, and then optimize them further.
Most trusted affiliate networks make this process easier and allow you to add tracking IDs to a link at the time it is created.
A simple page tracking is enough to get you started. All you need to do is create a unique ID for each page your link is on. You will quickly see the value of this data when you start collecting it.
4.- Try everything
Once you have set up a tracking system as mentioned in the previous point, you will have opened the doors to the world of optimization.
Try out different variants of the pages and see what works best. Or maybe try changing the locations of your call to action or its appearance.
The limit is your imagination.
Conversion optimization is one of the most interesting parts of affiliate marketing
What we think he’s going to turn, isn’t always what he really turns. Surprises are common when testing, but you must necessarily trust the data you get and act on it.
This can dramatically increase your revenue without increasing traffic.
Never stop testing.
At first you will test the performance of the pages you created. Then, once you know which one has the highest conversion rate, you start optimizing it as much as possible.
5.- Stay focused
A finished project that is producing income will be much more valuable than 10 half-finished projects.
You must commit to finishing one project before starting another.
There will always be a “low” point where you work hard and get little traffic, but you’re not seeing a return.
It’s time to move on. Don’t quit this project and start a new one. Analyze the causes and probable solutions. Only when you see that nothing can be done can you stop.
6.- Building trust
Being a trusted authority in your chosen niche is a sure way to increase conversions. This is why many of the best affiliates have created a brand that is based on trust.
Make sure you create content with valuable information and not just pure advertising.
Your site visitors will appreciate this and you can direct them to your promotional pages when the time is right.
When you decide to promote a product, your review should be unbiased and honest.
Don’t try to convince people that a bad product is good. Most people will read several articles before committing to a purchase.
You should always show the solution that that product can offer to the person who buys it but without exaggerating.
7.- Create a mailing list
This is one of the biggest mistakes that new affiliates make.
When done correctly, email marketing is still one of the most profitable sources of traffic.
You should collect your visitors’ email addresses without being too invasive or aggressive.
Having a fluid and regular communication with our subscribers will allow us to promote the products and get more sales.
Don’t bombard them with sales pitches from day one. You must generate focus on building trust.
Send purely informative emails that provide real value to your subscribers. You can then send out some promotional emails when the time is right.
8.- Target content to concerns
Trying to address fears and concerns is a highly effective conversion strategy that has been used for decades.
You need to put yourself in your target audience’s shoes. Understand what their concerns are, what their fears are, what solution they are looking for, etc.
Then bring all this analysis into your sales strategy showing clearly why they should buy that product, but always with honesty. For example:
Are you concerned about your physical appearance and do you want to lose weight naturally?
Then you need to follow the XXX diet that will allow you to lose weight naturally without medication.
Do you want to have more muscles?
Try this training program that will allow you to strengthen your muscles.
9.- Respect the rules of the game
In affiliate marketing, don’t look for profit by breaking the rules. If the rules are in place, it’s for a reason. You may not like them but if you want to play the game you must abide by them.
Many affiliates think they are alive because they don’t play by the rules and don’t collect the commissions they have generated and end up with their account closed.
If you need to promote a certain offer or product, do not promote it with another type of traffic. You will lose time, money and you will not make any profit.
In affiliate marketing the important thing is not to look for shortcuts, work conscientiously and in this way you will get results.
10.- It is not difficult to sell
Most of the time people who visit an affiliate site are not looking to buy; what they are looking for is unbiased information and solutions.
A simple way is to explain what you liked and didn’t like about the product. You should not be aggressive and force them to buy the product anyway. You are generating the opposite effect… they will not buy from you.
Your goal should be to bring visitors naturally to the sales page of the product you are promoting. By using this tactic you can build trust and get visitors back to your site.
Affiliate marketing is a profitable activity if it is done properly.
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